{"title":"The MSL Story","description":"","products":[{"product_id":"shoals-denim-shirt-denim-wash","title":"Shoals Denim Shirt","description":"\u003cp\u003eThe Shoals Denim Shirt has been a mainstay in our collection for over two decades. It’s a timeless classic cut from soft yet sturdy cotton denim and designed with our signature spade pockets with an angled flap, denim-inspired fully felled seams, a bias yoke, a straight collar, and beautiful antique brass snaps. It feels familiar and broken in right off the rack and will only get better with time.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis product is slim fit, for a more relaxed fit, size up one size. Model is 6'2\" wearing a size large.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eNow available in tall sizing.\u003c\/em\u003e\u003c\/p\u003e","brand":"Billy Reid, Inc","offers":[{"title":"Denim Wash \/ XS","offer_id":33776681189420,"sku":"102-511_DNWSH_XS","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Denim Wash \/ S","offer_id":33776681254956,"sku":"102-511_DNWSH_S","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Denim Wash \/ M","offer_id":33776681320492,"sku":"102-511_DNWSH_M","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Denim Wash \/ L","offer_id":33776681386028,"sku":"102-511_DNWSH_L","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Denim Wash \/ XL","offer_id":33776681418796,"sku":"102-511_DNWSH_XL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Denim Wash \/ XXL","offer_id":33776681517100,"sku":"102-511_DNWSH_XXL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Denim Wash \/ LT","offer_id":41654371549228,"sku":"102-511T_DNWSH_LT","price":228.0,"currency_code":"USD","in_stock":false},{"title":"Denim Wash \/ XLT","offer_id":41654375153708,"sku":"102-511T_DNWSH_XLT","price":228.0,"currency_code":"USD","in_stock":false},{"title":"Denim Wash \/ XXLT","offer_id":41654376693804,"sku":"102-511T_DNWSH_XXLT","price":228.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/s26_102-511_shoals-denim-shirt_denim-wash_1.jpg?v=1777319395"},{"product_id":"shoals-denim-shirt-black-dye","title":"Shoals Denim Shirt","description":"\u003cp\u003eThe Shoals Denim Shirt has been a mainstay in our collection for over two decades. It’s a timeless classic cut from soft yet sturdy cotton denim and designed with our signature spade pockets with an angled flap, denim-inspired fully felled seams, a bias yoke, a straight collar, and beautiful antique brass snaps. It feels familiar and broken in right off the rack and will only get better with time.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis product is slim fit, for a more relaxed fit, size up one size. Model is 6'2\" wearing a size large.\u003c\/em\u003e\u003c\/p\u003e","brand":"Billy Reid, Inc","offers":[{"title":"Black \/ XS","offer_id":40047572615212,"sku":"102-1115_BLACK_XS","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":33781974794284,"sku":"102-1115_BLACK_S","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":33781974827052,"sku":"102-1115_BLACK_M","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":33781974859820,"sku":"102-1115_BLACK_L","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":33781974892588,"sku":"102-1115_BLACK_XL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XXL","offer_id":33781974925356,"sku":"102-1115_BLACK_XXL","price":228.0,"currency_code":"USD","in_stock":false},{"title":"Black \/ LT","offer_id":42120887468076,"sku":"102-1115T_BLACK_LT","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XLT","offer_id":42120888287276,"sku":"102-1115T_BLACK_XLT","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XXLT","offer_id":42120889204780,"sku":"102-1115T_BLACK_XXLT","price":228.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/products\/s23_102-1115_shoals-denim-shirt_black_001.jpg?v=1762198069"},{"product_id":"shoals-denim-shirt-double-dye","title":"Shoals Denim Shirt","description":"\u003cp\u003eThe Shoals Denim Shirt has been a mainstay in our collection for over two decades. It’s a timeless classic cut from soft yet sturdy cotton denim and designed with our signature spade pockets with an angled flap, denim-inspired fully felled seams, a bias yoke, a straight collar, and beautiful antique brass snaps. It feels familiar and broken in right off the rack and will only get better with time.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis product is slim fit, for a more relaxed fit, size up one size. Model is 6'2\" wearing a size large.\u003c\/em\u003e\u003c\/p\u003e","brand":"Billy Reid, Inc","offers":[{"title":"Double Dye \/ XS","offer_id":40047513927724,"sku":"102-1085_DBLDY_XS","price":113.5,"currency_code":"USD","in_stock":true},{"title":"Double Dye \/ S","offer_id":33785241108524,"sku":"102-1085_DBLDY_S","price":113.5,"currency_code":"USD","in_stock":true},{"title":"Double Dye \/ M","offer_id":33785241141292,"sku":"102-1085_DBLDY_M","price":113.5,"currency_code":"USD","in_stock":true},{"title":"Double Dye \/ L","offer_id":33785241174060,"sku":"102-1085_DBLDY_L","price":113.5,"currency_code":"USD","in_stock":false},{"title":"Double Dye \/ XL","offer_id":33785241206828,"sku":"102-1085_DBLDY_XL","price":113.5,"currency_code":"USD","in_stock":false},{"title":"Double Dye \/ XXL","offer_id":33785241239596,"sku":"102-1085_DBLDY_XXL","price":113.5,"currency_code":"USD","in_stock":false},{"title":"Double Dye \/ LT","offer_id":42120882978860,"sku":"102-1085T_DBLDY_LT","price":113.5,"currency_code":"USD","in_stock":false},{"title":"Double Dye \/ XLT","offer_id":42120883634220,"sku":"102-1085T_DBLDY_XLT","price":113.5,"currency_code":"USD","in_stock":false},{"title":"Double Dye \/ XXLT","offer_id":42120885010476,"sku":"102-1085T_DBLDY_XXLT","price":113.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/s26_102-1085_shoals-denim-shirt_double-dye_1.jpg?v=1777319991"},{"product_id":"msl-1-pocket-shirt-white","title":"MSL 1-Pocket Shirt","description":"\u003cp\u003eOur MSL 1-Pocket shirt is a wardrobe essential. Rugged, hard-working, and versatile – it's crafted from ultra-soft cotton and finished with a hidden button-down collar, a double-layer back yoke, our signature spade pocket with single-needle stitching, and beautiful selvage edge detailing throughout.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis shirt is standard fit, relaxed through the chest, body, and sleeves. Model is 6'2\" wearing a size medium.\u003c\/em\u003e\u003c\/p\u003e","brand":"REID","offers":[{"title":"White \/ XS","offer_id":39500110954540,"sku":"102-1407_WHITE_XS","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":39500110987308,"sku":"102-1407_WHITE_S","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":39500111020076,"sku":"102-1407_WHITE_M","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":39500111052844,"sku":"102-1407_WHITE_L","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":39500111085612,"sku":"102-1407_WHITE_XL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XXL","offer_id":39500111118380,"sku":"102-1407_WHITE_XXL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ LT","offer_id":41683516915756,"sku":"102-1407T_WHITE_LT","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XLT","offer_id":41683518128172,"sku":"102-1407T_WHITE_XLT","price":228.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XXLT","offer_id":41683519537196,"sku":"102-1407T_WHITE_XXLT","price":228.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/products\/s23_102-1407_msl-1-pocket-shirt_white_001.jpg?v=1762198822"},{"product_id":"muscle-shoals-sound-crew-1","title":"Muscle Shoals Sound Crew","description":"\u003cp\u003eThe legendary Muscle Shoals Sound Studio, home to recordings by the likes of The Rolling Stones, Cher, and Bob Dylan, isn’t just our neighbor, it’s a constant source of inspiration. This exclusive crewneck sweatshirt pays homage to that legacy, and it also gives back. For every sweatshirt purchased, 10% of net proceeds will be donated to the Muscle Shoals Music Foundation, a nonprofit organization devoted to preserving the studio.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis sweater is a standard fit. Model is 6'2\" wearing size medium.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"REID","offers":[{"title":"Dark Brown \/ XS","offer_id":40448909901868,"sku":"104-558_DKBRW_XS","price":198.0,"currency_code":"USD","in_stock":false},{"title":"Dark Brown \/ S","offer_id":40448909934636,"sku":"104-558_DKBRW_S","price":198.0,"currency_code":"USD","in_stock":false},{"title":"Dark Brown \/ M","offer_id":40448909967404,"sku":"104-558_DKBRW_M","price":198.0,"currency_code":"USD","in_stock":false},{"title":"Dark Brown \/ L","offer_id":40448910000172,"sku":"104-558_DKBRW_L","price":198.0,"currency_code":"USD","in_stock":false},{"title":"Dark Brown \/ XL","offer_id":40448910032940,"sku":"104-558_DKBRW_XL","price":198.0,"currency_code":"USD","in_stock":false},{"title":"Dark Brown \/ XXL","offer_id":40448910065708,"sku":"104-558_DKBRW_XXL","price":198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/F23_104-558_muscle-shoals-sound-crew_dark-brown_3010250.jpg?v=1762199032"},{"product_id":"msl-cap","title":"MSL Cap","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003eOur MSL Cap is our take on the classic sandlot baseball cap. It’s made from soft cotton twill, has an adjustable closure at the back, features our signature heirloom ribbon at the interior, and boasts an “MSL” patch. MSL represents Muscle Shoals, Alabama, where the likes of The Rolling Stones, Cher, Bob Dylan, Aretha Franklin, and a roster of other notable artists recorded within the four walls of the legendary Muscle Shoals Sound Studio. Muscle Shoals is just over the bridge from our home in Florence, Alabama and has served as a constant source of inspiration for us with its rich history and unique character.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"REID","offers":[{"title":"White \/ ONE","offer_id":40982159425580,"sku":"505-071_WHITE_ONE","price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/s24_505-071_msl-cap_white_1.jpg?v=1762199214"},{"product_id":"shoals-twill-shirt-slate-green","title":"Shoals Twill Shirt","description":"\u003cp\u003eThe Shoals Denim Shirt has been a mainstay in our collection for over two decades. Our twill version of this timeless classic is woven from beautiful organic cotton and designed with our signature spade pockets with an angled flap, denim-inspired fully felled seams, a bias yoke, a straight collar, and beautiful antique brass snaps. It feels familiar and broken in right off the rack, and it will only get better with time.\u003c\/p\u003e","brand":"REID","offers":[{"title":"Slate Green \/ S","offer_id":41173168488492,"sku":"102-1601C_SLTGR_S","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Slate Green \/ M","offer_id":41173168521260,"sku":"102-1601C_SLTGR_M","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Slate Green \/ L","offer_id":41173168554028,"sku":"102-1601C_SLTGR_L","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Slate Green \/ XL","offer_id":41173168586796,"sku":"102-1601C_SLTGR_XL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Slate Green \/ XXL","offer_id":41173168619564,"sku":"102-1601C_SLTGR_XXL","price":228.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/s24_102-1601c_shoals-twill-shirt_slate-green_1_e492f939-7834-41b3-a289-1ac4c13ad764.jpg?v=1762199346"},{"product_id":"msl-1-pocket-shirt-blue-1","title":"MSL 1-Pocket Shirt","description":"\u003cp\u003eOur MSL 1-Pocket shirt is a wardrobe essential. Rugged, hard-working, and versatile – it's crafted from ultra-soft cotton and finished with a hidden button-down collar, a double-layer back yoke, our signature spade pocket with single-needle stitching, and beautiful selvage edge detailing throughout.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThis shirt is standard fit, relaxed through the chest, body, and sleeves. Model is 6'2\" wearing a size medium.\u003c\/em\u003e\u003c\/p\u003e","brand":"REID","offers":[{"title":"Blue \/ XS","offer_id":41201214062636,"sku":"102-1407_BLU_XS","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ S","offer_id":41201214095404,"sku":"102-1407_BLU_S","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ M","offer_id":41201214128172,"sku":"102-1407_BLU_M","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ L","offer_id":41201214160940,"sku":"102-1407_BLU_L","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XL","offer_id":41201214193708,"sku":"102-1407_BLU_XL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XXL","offer_id":41201214226476,"sku":"102-1407_BLU_XXL","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ LT","offer_id":41683507413036,"sku":"102-1407T_BLU_LT","price":228.0,"currency_code":"USD","in_stock":true},{"title":"Blue \/ XLT","offer_id":41683508494380,"sku":"102-1407T_BLU_XLT","price":228.0,"currency_code":"USD","in_stock":false},{"title":"Blue \/ XXLT","offer_id":41683511050284,"sku":"102-1407T_BLU_XXLT","price":228.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/s23_102-1407_msl-1-pocket-shirt_blue_001_a5f91f63-1c63-4346-871b-a36fe19e0939.jpg?v=1762199388"},{"product_id":"muscle-shoals-sound-crew-natural","title":"Muscle Shoals Sound Crew","description":"\u003cp\u003eThe legendary Muscle Shoals Sound Studio, home to recordings by the likes of The Rolling Stones, Cher, and Bob Dylan, isn’t just our neighbor, it’s a constant source of inspiration. This exclusive crewneck sweatshirt pays homage to that legacy, and it also gives back. For every sweatshirt purchased, 10% of net proceeds will be donated to the Muscle Shoals Music Foundation, a nonprofit organization devoted to preserving the studio.\u003c\/p\u003e\n\u003cp\u003e﻿\u003cem\u003eThis sweater is a standard fit. Model is 6'2\" wearing size medium.\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"REID","offers":[{"title":"Natural \/ XS","offer_id":41698600976428,"sku":"104-558_NAT_XS","price":198.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ S","offer_id":41698601009196,"sku":"104-558_NAT_S","price":198.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ M","offer_id":41698601041964,"sku":"104-558_NAT_M","price":198.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ L","offer_id":41698601074732,"sku":"104-558_NAT_L","price":198.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XL","offer_id":41698601107500,"sku":"104-558_NAT_XL","price":198.0,"currency_code":"USD","in_stock":false},{"title":"Natural \/ XXL","offer_id":41698601140268,"sku":"104-558_NAT_XXL","price":198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/F23_104-558_muscle-shoals-sound-crew_natural_3011.jpg?v=1762199508"},{"product_id":"msl-cap-1","title":"MSL Cap","description":"\u003cstyle type=\"text\/css\"\u003e\u003c!--\nbr {mso-data-placement:same-cell;}\n--\u003e\u003c\/style\u003e\n\u003cp\u003eOur MSL Cap is our take on the classic sandlot baseball cap. It’s made from soft cotton twill, has an adjustable closure at the back, features our signature heirloom ribbon at the interior, and boasts an “MSL” patch. MSL represents Muscle Shoals, Alabama, where the likes of The Rolling Stones, Cher, Bob Dylan, Aretha Franklin, and a roster of other notable artists recorded within the four walls of the legendary Muscle Shoals Sound Studio. Muscle Shoals is just over the bridge from our home in Florence, Alabama and has served as a constant source of inspiration for us with its rich history and unique character.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"REID","offers":[{"title":"Charcoal \/ ONE","offer_id":42530448179244,"sku":"505-071_CHARC_ONE","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0314\/3765\/2012\/files\/s24_505-071_msl-cap_charcoal_-676.jpg?v=1762199692"}],"url":"https:\/\/www.billyreid.mom\/collections\/the-msl-story.oembed","provider":"Billy Reid","version":"1.0","type":"link"}