WE LOVE YOU

Birmingham, Al

A black and white sketch-style illustration of a storefront building with the sign 'BILLY REID' above the entrance, shown on a plain light background.

The Magic City has an irresistible charm. It’s one that we know well—we’ve had a presence right on 2nd Ave North since 2015. To this day, we’re enchanted by Birmingham’s rich history and vibrant community. There’s a lot to love, but these are the places we keep going back to.

THE SHOP

The blend of Scandinavian-inspired design, Southern heritage, and an open layout makes it the perfect space for hosting events. 

Store Director, Ella Swelfer, also loves the shop’s Octopus painting by Butch Anthony. The piece made its way from our Nashville location to Birmingham, seemingly following her own Billy Reid journey.

VISIT US

Around the Neighborhood

THE SIPS

You’ve got to get a Tommy’s Margarita from the cocktail bar, Adios. It was a James Beard finalist last year.

THE SNACKS

There are a lot of great places right on our street, including the upscale Southern grille, Helen. However, a few honorable mentions include Johnny's, The Garage, and Automatic.

THE SECRET SPOT

FarmStand by mother-daughter owned Stone Hollow Farmstead is not only thoughtfully curated with a collection of locally-sourced florals, hard-to-find pantry items, and gifts, but is often stocked with goods from their very own farm.

THE SECLUDED SPOT

Settle into the cozy-yet-bustling French atmosphere of Chez Fonfon—perfect for a date night or satisfying a steak frites craving.